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Serum 001 | Reimagined

Serum 001 | Reimagined


Serum 001 | Reimagined

Introducing Serum 001, the radiant elixir for your skin. As the pearl goddess of facial oils, this daily glow potion offers not only rich moisture but also a divine luminosity. With its lightweight, quick-absorbing formula, this serum is enriched with a bouquet of powerful vitamins. Immerse yourself in the transformative and ambitious regeneration of your skin, courtesy of a beautiful blend that includes pearl protein and pure botanical extracts. Unleash the radiance within and let your skin glow with newfound vitality.

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    • Why Serum 001

      Serum 001 is our first choice in providing balance, deep, concentrated moisture and natural radiance to the skin. It’s seamlessly fast absorbing- as well as plumping, and protecting the most sensitive and maturing complexions.

      Infused with the luxurious ancient beauty secret- the freshwater Pearl- containing 18 amino acids, including 8 that cannot be synthesised by the human body. 

      Packed with protective antioxidants, nutrient rich extracts, Serum 001 reduces oxidative damage from stress and environmental factors (such as UV irradiation) while maintaining healthy cellular levels of your skin.

      Recommended for: Suitable for all skin, including those with dry and blemish-prone skin.


      Target concerns:

      + Dryness

      + Dullness

      + Uneven Skin Tone

      + Scars

    • The Ritual

      The Ritual

      Massage 2-3 potent drops into damp skin, over your face, neck and décolletage, morning and night. 


      Tips & Tricks

      - massage into clean, damp skin directly after cleansing - skip your towel completely, allowing all the benefits to penetrate into your skin for a few minutes.

      - Treat the delicate eye contour to hydrate, protect, and plump.

      - Use alone or add a few drops to your moisturiser to add an extra layer of moisture and benefits.

    • Key ingredients

      Freshwater Pearl

      Pearl has been used for over 2000 years and is the best kept secret of how women have been beautifying their skin. The only female empress of China, applied pearl powder on her skin to maintain her beauty. When she ascended the throne at 65 years old, her beauty had become legendary and her skin was said to be as radiant as a young woman. Today medical science also supports the power of the pearl, with studies showing its ability to promote healing of the skin, stimulate new skin growth, protect the skin from sun damage and remove age spots. The beautiful luminescence of pearls comes from conchiolin- which is a protein that hydrates skin cells, facilitates the repair of damaged cells, and increases peripheral circulation. The benefits of this luxurious ethereal jewel is truly our favourite ingredient which is why we’ve infused it in Serum 001. 

      Black Seed

      Nigella Sativa flower, also known as 'Black cumin seed oil 'has been used for thousands of years dating as far back as the ancient Egyptians. It has traditionally been used as medicinal aid. It is famed for its unique properties supporting the skin, hair and immune system. The main constituent of Black seed oil is Thymoquinone, which has been the focus of over 600 peer-reviewed studies investigating its positive effect on health. Studies show how this precious oil boasts a number of benefits including- protecting against sunburns, helping with acne issues, Smoothing skin, soothing allergic reactions and dermatitis on the skin, helping fight against urticaria, atopic dermatitis, eczema, and psoriasis.

      Grape Seed

      It is believed that the ancient Greeks were one of the first civilisations to use Grape seed oil. Ancient medical records were recorded by Greek physicians praising the oil for its skin and health benefits. The benefits include- the effectiveness at absorbing into the skin while moisturising it at the same time, great for treating skin conditions such as acne, eczema and dry skin, while also boasting anti ageing properties, aiding in preventing wrinkles and keeping the skin firm. It's also amazing at helping to repair skin and balance the sebum levels.


      Helping to repair skin and balance the serum levels.



      *Organic certified, **Wild Harvested, +Component of Essential Oil,

      Raw, & Unrefined, Microbiome-friendly

      *Serum 001 is handcrafted using only the finest exotic and nutrient-rich ingredients that are: organic, bio-dynamic, wild-crafted, cruelty free, sustainable, and/or harvested with social consciousness in mind. These ingredients are not tested on animals.*


      The updated Serum001 formula contains all the same luxurious organic actives as the original, with the exception of mica. Mul believes in sustainable and ethical sourcing, which is why we have made the decision to remove mica from our Serum 001 formula. Unfortunately, it’s an ingredient with ethical issues, child labour, and human rights abuses linked to it. Previously, we were only able to obtain the mica through a third party supplier- this alone is an approach we have changed since Re-launching Mul. We now work directly with the farmers, making sure we know exactly how each raw material we use is sourced. And although our previous mica supplier offered a ‘100% ethically sourced’ statement, we do not have enough information on whether the mines used are compliant with labour laws, and guarantee a fair wage to their employees. 

      -we take extensive steps to make sure each plant and mineral is carefully sourced and evaluated, with each ingredient being inspected and approved before the unique Mul formula is produced. These raw materials are finally blended with passion and precision entirely within our Artisan Lab. 

      -We pride ourselves on never taking shortcuts when it comes to producing the Luxury Mul formulas. There is a zero outsourcing policy, we never purchase base formulas, nor reworked generics.

      -An extraordinary amount of effort goes into our sourcing, ensuring not just quality, but also that our planet and the wellbeing of our farmers has been considered and honoured. Wherever possible, we purchase organic, fair-trade, and wild harvested raw materials, and those grown with care and intention on small family farms.

      Equally important is to acknowledge and act upon causes we believe in beyond our gates. We contribute to organisations close to our hearts who are in need throughout the year.